WRAP UP SALES WITH A FOOD TRUCK WRAP

BRAND RECOGNITION IS ESSENTIAL

If you own a food truck, everyone passing should know at a glance what type of food you offer. You have just a few seconds to create a craving that will make them want to stop and eat at your truck.

According to an article on the 3M website, a study was done with a fleet of 70 different food trucks and this is what they found:

• A truck with a plain wrap should sell 10% more food than a truck without a wrap
• A truck with a good wrap should sell 10% more food than a truck with a plain wrap
• A truck with a good wrap should sell 20% more food than a truck without a wrap

This just goes to prove that before you ever sell the first bite to a customer, they’re already forming an opinion about the quality of your food. Is your truck dirty? Is it bland? People form impressions based on appearance, and that’s a fact!

Keep it Simple

Most folks have only a few seconds to make a decision as they drive by before being distracted by traffic. You want them to be able to tell, at a glance, what type of food you have, and what your brand is all about. Depending on where you are parked with your food truck, whether it is along a busy highway in Fayetteville, in the middle of Raleigh with lots of traffic, or even at a festival or street fair with lots of competitors, you want to stand out. Prioritizing copy, using bright attractive colors, and not overcrowding the layout are good approaches to having a powerful and effective food truck wrap.

Now that we’ve stressed keeping it simple that doesn’t mean details should be ignored. We want to make sure that your brand comes across even if the serving window is open. We want to be sure your message is on every side of the truck if at all possible. That means using multiple locations to say the same thing. That way, if you are busy with customers lining up and perhaps blocking the view from one direction, others can still see your messaging. Also, make sure that your contact information and social media addresses are clearly visible. If drivers on the road like your truck and want to find you, they need to quickly see how they can follow you on Facebook, so make it easy to see.

How it Works

PHASE 1: DISCOVERY & QUOTE

• We will sit down with you and discuss your business
• We will take pictures and measurements of your truck
• Once we know exact sizing we provide an accurate price quote

PHASE 2: INITIAL DESIGN & REVISION

• Approximately a week later you will get proofs
• We can change colors, copy, and design as needed
• Client provides final layout approval

PHASE 3: PRODUCTION

• Your wrap is printed on premium grade 3M wrap vinyl 
• Your wrap is laminated to protect it against chemicals and UV light
• Our certified installers install the wrap in our climate-controlled bay