"Companies that advertise during a recession have
better sales than companies that don’t."

A study by McGraw-Hill of recessions in both 1974/75 and 1981/82 prove the long-range benefits of keeping a strong advertising presence. This study found that the more timid businesses that cut their ad spending increased sales only 19% between 1980 and 1985. However the companies that continued to advertise in 1981/82 enjoyed a whopping 275% increase over the same period.

Additionally a series of six studies conducted by the research firm on Meldrum and Fewsmith showed conclusively that advertising aggressively during a recession not only increases sales but also increases profits. That fact was also held true for every single post WWII recession studied by The American Business Press starting in 1949.

Study after study that reach all the way back to the mid 1920’s show the same results. The results are consistent, clear and unequivocal. Companies that advertise during a recession have better sales than companies that don’t.

As one major advertiser summed it up:

“When times are good, you should advertise.

When times are bad, you must advertise.”

However it is one thing to know the results and another to actually spend the money. When times are tough it is more important than ever to market smart and nothing gives more marketing impressions per dollar than vehicle wraps. Contact us today and let’s get your campaign on the road. We will work with you to stay within your budget and get the absolute maximum out of your advertising dollar.

Source: Most of these statistics came from a paper called Innovating through a Recession by Professor Andrew J. Razeghi of the Kellog School of Management at Northwestern University
More info can be found by simply doing a Google web search on the subject:

Advertising during a recession

Photo of cargo trailer wrap

Vehicle Wrap Prices

We understand that while everyone would love to have a fleet of brand new, fully wrapped vehicles advertising for them every day. For some of us that is simply not in the cards. Fortunately you don't have to have a huge advertising budget to afford a great looking wrap.

Many times we can design a partial wrap that will be just as effective for much less investment than a full wrap. For more info see our WRAP FAQ.

We are not cheap

(but we are affordable).

If you are choosing a designer based solely on price, we are probably not your company. If you want a cheap wrap layout there are plenty of "by the sq. ft." wrap companies online. They churn out plenty of wraps and some are nice.

Unfortunately, many times they prove the old saying, "you get what you pay for". When you are designing a wrap that is going to brand your business you want to be careful that you don't end up "paying for what you get".

Wraps are priced in three different phases.
Design. Production. Installation. Each phase is just as important as the others.

To get an estimate for a partial or full wrap on your vehicle CLICK HERE. We will respond within 24 - 48 hours.

Wrap Design

Many people want artwork done on spec ( eg. "do a layout and I will see if I like it"). Some wonder why we won't "do a drawing" for their approval before deciding if they want to do the work. We do have a "No Spec" policy in an effort to avoid becoming a Non-Profit support agency for earnest designers.
Click on link below to see exactly why we do not do "spec" artwork.

We will however be glad to We charge for design work as one of the three factors in every vehicle wrap. Some companies may do design work for less or even free, but remember . . . a "free" design is not the place to save money on a wrap.

When it comes to design, you must understand that this is not the same as designing a four-color flyer — an Image Graphics wrap on a full-size vehicle may have 200 to 500 square feet of vinyl for graphics. And since the images must be of the highest resolution— up to 1,400 dpi versus 72 dpi used for most Web-site images—they cause even the most powerful computers to work at a snail’s pace. This turns vehicle wrap design into a time-consuming project.

Keep this in mind when shopping for the lowest bidder... Any company charging significantly less than about $300 - $600 for the design aspect of a partial wrap or $800 - $1200 for a full wrap does not understand the costs involved and that may be a company that either can't deliver quality results or won’t be around very long.

If you have a qualified in-house design department or an ad agency that does design for you we will be glad to work with them. We will give them help with submitting artwork that will work on your specific car. We will also give them technical support as far as the what color space to use, icc profiles, best file formats to use and more. If you use a in-house design agency, our setup fee will be reduced depending on how much time they save us.