"Companies that advertise during a recession have
better sales than companies that don’t."

A study by McGraw-Hill of recessions in both 1974/75 and 1981/82 prove the long-range benefits of keeping a strong advertising presence. This study found that the more timid businesses that cut their ad spending increased sales only 19% between 1980 and 1985. However the companies that continued to advertise in 1981/82 enjoyed a whopping 275% increase over the same period.


 Additionally a series of six studies conducted by the research firm on Meldrum and Fewsmith showed conclusively that advertising aggressively during a recession not only increases sales but also increases profits. That fact was also held true for every single post WWII recession studied by The American Business Press starting in 1949.


Study after study that reach all the way back to the mid 1920’s show the same results. The results are consistent, clear and unequivocal. Companies that advertise during a recession have better sales than companies that don’t.


As one major advertiser summed it up:


“When times are good, you should advertise.

When times are bad, you must advertise.”

However it is one thing to know the results and another to actually spend the money. When times are tough it is more important than ever to market smart and nothing gives more marketing impressions per dollar than vehicle wraps. Contact us today and let’s get your campaign on the road. We will work with you to stay within your budget and get the absolute maximum out of your advertising dollar.

Source: Most of these statistics came from a paper called Innovating through a Recession by Professor Andrew J. Razeghi of the Kellog School of Management at Northwestern University
More info can be found by simply doing a Google web search on the subject:

Advertising during a recession



1. Homemade Cards. Just because you can get tear apart cards at the office supply store does not mean you should. If you present a poor quality card your customer will assume that your business will have poor quality products and services. This card does not attract business and can even repel it.

2. Design templates that don’t match the logo. If you are serious about your company's brand, you will need a design that works with your logo. In other words, be very careful if you choose to design it yourself from a template-based design. If the template you choose has not been designed to go with your logo (and very few are), then it will not help keep your company branding consistent. Many online discount printing firms have templates that are over-designed. Using a template like this or templates that feature unrelated photography will often distract from your logo

3. Having a card like everyone else's. Most cards just leave no impression and are soon forgotten. If you leave a card with a customer that looks great, feels substantial and clearly defines what your business offers, they will remember.

4. Not using your logo. Your logo represents your brand, the very personality of your business. Your logo should be on your card.

5. Overcrowded Cards. Appealing business cards are not mini novels. A simple uncluttered card is best. Cull your info down to what is totally essential for your customer to know: your name, company, what you do, and why they should use you.

6. Wasted valuable space on backside. Most business owners fail to utilize the back side of their business cards. The back side is prime space to include important facts, offers and information that help sell your company to the holder. Including valuable offers on your business card will make it worth holding on to.

7. Not having a branded/corporate email address. Nothing says amateur like having a main address that uses a free Yahoo/Hotmail/AOL/Gmail e-mail account. Domain names have a minimal cost and hosted e-mail is very low priced as well. Which of these two addresses sounds more professional to you: RickyRad3456@aol.com or Richard@YourCompany.com?

8. Not using your cards or not keeping them with you. If a customer asks you for your card and you have to dig it out of an overstuffed wallet and pick the lint off of it, or even worse don’t have one at all because you have been planning to get one “soon”, you are losing money. Keep your cards with you, preferably in a card holder, at all times.

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8 COMMON BUSINESS CARD MISTAKES

http://www.youtube.com/watch?v=qoIvd3zzu4Y

BONUS BUSINESS CARD VIDEO TIP

Here is a brief video on the etiquette of exchanging business cards. If you do any business internationally, you might be interested in seeing how other cultures view the importance of business cards. Even if you don't do business overseas, we are sure you will find this interesting.

Too bad one of these guys did not have Image Graphics design their cards.
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8 Common Business Card Mistakes

Business Card Prices

Business Card Design