"Companies that advertise during a recession have
better sales than companies that don’t."

A study by McGraw-Hill of recessions in both 1974/75 and 1981/82 prove the long-range benefits of keeping a strong advertising presence. This study found that the more timid businesses that cut their ad spending increased sales only 19% between 1980 and 1985. However the companies that continued to advertise in 1981/82 enjoyed a huge 275% increase over the same period.

Additionally a series of six studies conducted by the research firm on Meldrum and Fewsmith showed conclusively that advertising aggressively during a recession not only increases sales but also increases profits. That fact was also held true for every single post WWII recession studied by The American Business Press starting in 1949.

Study after study that reach all the way back to the mid 1920’s show the same results. The results are consistent, clear and unequivocal. Companies that advertise during a recession have better sales than companies that don’t.

As one major advertiser summed it up:

“When times are good, you should advertise.

When times are bad, you must advertise.”

However it is one thing to know the results and another to actually spend the money. When times are tough it is more important than ever to market smart and nothing gives more marketing impressions per dollar than vehicle wraps. Contact us today and let’s get your campaign on the road. We will work with you to stay within your budget and get the absolute maximum out of your advertising dollar.

Source: Most of these statistics came from a paper called Innovating through a Recession by Professor Andrew J. Razeghi of the Kellog School of Management at Northwestern University
More info can be found by simply doing a Google web search on the subject:

Advertising during a recession